Keywords in SEO play a pivotal role in boosting your online presence. What truly is an SEO keyword? Here's an in-depth exploration.

In internet marketing, a keyword is here a word or phrase that people type into search engines when they are looking for a unique service, product or information. Search engine optimization (SEO) heavily relies on the use of these keywords to rank websites.

The magic behind SEO keywords lies in their ability to associate what users are searching for to the content that your website is providing. Effectively using these keywords will help lure the right audience and boost the likelihood of turnover.

Having established what we mean by the term of an SEO keyword, let's look at the efficient use of keywords. Improving the use of keywords calls for a balance. You will want to include relevant keywords to appeal to search algorithms but without stuffing your content with them.

One way is placing the keyword in your content’s headline. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Consider also using keywords in the meta description and headings of your website, as these are areas where search engines often look.

Furthermore, it's crucial to choose keywords that connect with your target market. This implies understanding their lingo, their search behaviors and their wants.

In conclusion, a well-chosen SEO keyword can be a connection between a prospective client's search and your website. It's a vital tool for success in the cut-throat world of digital marketing. However, its full potential can only be unlocked when used correctly.